Recently, the Government of India has granted the Geographical Indication (GI) tag to two significant products from Tamil Nadu. In April 2025, the special heart-shaped betel leaf from Kumbakonam (Kumbakonam Vetrilai) and the Thovalai Manikka Malai (flower garland) from Kanyakumari received this prestigious recognition. With this, Tamil Nadu now has a total of 62 GI-tagged products.
What is a Geographical Indication (GI) Tag?
A Geographical Indication tag is a type of intellectual property right that identifies a product as originating from a specific geographical region, where a given quality, reputation, or other characteristic of the product is essentially attributable to its geographic origin.
Definition of GI Tag:
It is a sign indicating that a product comes from a specific geographical area.
The product’s quality and reputation must be linked to its geographic origin.
In India, GI tags are protected under the GI Act of 1999.
Kumbakonam Betel Leaf: The New GI Tag Holder
Features and Production Area:
Production Area: Mainly cultivated in the Cauvery river valley of Thanjavur district.
Distinctive Traits: Heart-shaped leaves ranging from dark to light green with a pungent taste.
Cultivation Regions: Grown in Thiruvaiyaru, Papanasam, Thiruvidaimarudur, Kumbakonam, and Rajagiri.
Crop Cycle and Varieties:
First Crop: Kolundhu Vetrilai appears 20-25 days after planting.
Maruvethilai: The first-year crop produces larger leaves and lasts for about 6-7 days.
Kelavethilai & Kattavethilai: Second and third-year crops.
Thovalai Manikka Malai: The Artistic Flower Garland
The Thovalai Manikka Malai, crafted in the village of Thovalai in Kanyakumari district, is renowned for its gem-like appearance. Oleander and rose flowers are intricately woven using special techniques, giving the garland a jewel-like look.
Benefits of GI Tag
Advantages for Producers:
Legal Protection: Prevents unauthorized use of the product name.
Economic Prosperity: Enhances demand in national and international markets.
Authenticity Guarantee: Ensures consumers receive quality products.
Protection from Counterfeits: Safeguards brand identity.
Cultural Significance:
Preserves traditional knowledge.
Promotes cultural heritage.
Encourages local artisans and farmers.
Status of GI Tag in India
Key Facts:
First GI Tag: Darjeeling Tea (2004-05)
Total GI Tags: 605 issued as of July 2024
Leading State: Uttar Pradesh has the highest number, followed by Tamil Nadu.
Famous GI Products:
Darjeeling Tea (West Bengal)
Tirupati Laddu (Andhra Pradesh)
Banarasi Saree (Uttar Pradesh)
Kanchipuram Silk (Tamil Nadu)
Kashmiri Saffron (Jammu & Kashmir)
GI Tag Registration Process
Step-by-Step Process:
Filing Application: By producers’ association or organization.
Preliminary Scrutiny: Verification and rectification of documents.
Detailed Examination: Experts evaluate the product’s features.
Publication: Published in the GI Journal.
Opposition Period: 3 months for objections.
Registration: Final approval and issuance of certificate.
Validity Period:
Initial Period: 10 years
Renewal: Renewable for another 10 years upon payment of fees.
Challenges and Future Prospects
Current Challenges:
Low Registration Rate: India lags behind China (9,785) and Germany (7,586).
Regional Imbalance: Some states have more GI products than others.
Lack of Awareness: Limited knowledge among rural producers.
Counterfeit Issues: Fake products, e.g., Banarasi silk imitation in Surat.
Government Target:
The Union Minister of Commerce & Industry has set a target of 10,000 GI tags by 2030.
Why This Matters for Your Exam Preparation
For UPSC Prelims:
Indian Agriculture and Industry: GI tags reflect India’s cultural and economic diversity.
Intellectual Property Rights: IPR is a crucial contemporary topic.
Geography: Awareness of famous products from various states.
For UPSC Mains:
Rural Development: How GI tags improve livelihoods of farmers and artisans.
Cultural Preservation: Protection of traditional arts and products.
Economic Geography: National and international significance of local products.
For State PCS:
Detailed knowledge of state-specific GI products.
Understanding of local agriculture and handicrafts.
Impact of government schemes.
This topic is not only vital for exams but also helps in understanding India’s rich cultural heritage and economic diversity.
Related Reads on Atharva Examwise:
Intellectual Property Rights in India: Key Facts for UPSC
Current Affairs: Indian Handicrafts and GI Tags
External Reference:
Geographical Indications Registry, Government of India
Why this matters for your exam preparation:
Questions on GI tags are frequently asked in UPSC Prelims, Mains, and State PCS exams under Indian Economy, Geography, and Current Affairs. Understanding the concept, benefits, and recent updates on GI tags strengthens your knowledge base and boosts your exam performance. Stay updated with Atharva Examwise for more such high-quality current affairs content!
